Changes to the Platform

Goimagine, the platform I’ve been using, will be closing its doors in March. After researching my options, I’ve decided to move Beneath the Oak Designs to Big Cartel. It’s the best fit for my small handmade business and keeps things simple and affordable.

You might notice I’m not returning to Etsy, even though that’s where I originally started. Over time, the fee structure made it challenging to keep my pricing where I feel it should be. I never want to raise prices just to offset platform costs. For example, my $16 wire dragonflies (including shipping) would need to be priced significantly higher to maintain the same margin. That didn’t sit right with me.

I also value truly handmade marketplaces. While Etsy still hosts many incredible artisans, it now includes a broader mix of products. As a small maker, competing alongside mass-produced items can be difficult. I want to keep my focus on slow, intentional craftsmanship.

On my new platform, listings are limited to five photos per product. I’ll be sharing additional photos in blog posts and linking them within each product description so you can see every detail before bringing a piece home.

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The Magic Behind the Tree of Life

Hey beautiful souls! If you’ve ever browsed my shop, you’ve probably noticed I’m a little obsessed with the Tree of Life. There’s something about its shape, strength, and spirit that just speaks to me. Today, I want to share why this symbol shows up in my work again and again, and what it truly means to me. The Tree of Life is more than just a pretty shape—it's an ancient, cross-cultural symbol that represents connection. From its roots deep in the earth to its branches reaching for the sky, it reminds us we’re all part of something bigger. It shows up in Celtic myths, Norse legends, and even in modern spiritual practices. It represents growth, balance, and connection. Why do I create these trees? For me, each tree is a mini meditation. Every twist and bead is intentional. I use earthy glass beads, natural tones, and grapevine wreaths (in some projects) to keep things rooted (literally!) in nature. Each tree is unique and sometimes a little wild. This is because I allow my creat...

Behind the Scenes: What Happens After a Tree is Born

If you're wondering what is involved in the final process of my products, here is a summary of what happens next. Once a tree is finished, the real work begins! First up is a little photo "shoot" — capturing the details and vibe of the piece. I want the images to really show off its personality. Next, I jump into listing it on my GoImagine storefront. This part takes time and lots of coffee! Starting from scratch means writing a title, adding a detailed description, uploading photos, setting a price, and choosing shipping options. I also tag it so it’s easy to find and include helpful info like return and shipping policies, plus a little backstory on how it was made and what materials I used. Once that’s all in place, I save the listing as a draft. That gives me time to step away and come back with fresh eyes for edits. Meanwhile, I inspect the piece closely, wrap it up with care, and tuck in a few little extras for the future owner. It’s then stored safely, waiting fo...

Blue Pearl Tree -A Fresh Take on Faux Pearls

I have uploaded a few trees to the store. This is todays highlight! Blue Pearl Tree I’ve been wanting to revisit my faux pearl beads for a while now. I had a previous tree adorned with them listed on the site, but honestly—it just wasn’t quite right. So, I made the decision to take it down and start fresh. Looking back, I’m actually relieved it didn’t sell, because this new version feels so much more “me.” This little beauty features a 3-inch hoop wrapped in soft light blue acrylic yarn. I chose the color specifically to complement the pearl beads—and it really makes them pop! I also added some light blue ombré beads to tie everything together and give the piece a dreamy, peaceful feel. It’s a sweet, compact tree that’s perfect for small spaces. Think cozy reading nooks, wall charm collections, or even hanging from a rearview mirror to bring a touch of calm to your daily drive. To see more information on this tree or check out all of my trees click here I am going to tr...

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